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Customers ask AI. Does it name you?

Customers ask AI before they buy

  1. 1 in 2 US consumers use AI search on purpose to decide what to buy.

  2. Using AI to find a local business went from 6% to 45% of US consumers in one year.

  3. McKinsey projects $750B of US revenue will flow through AI search by 2028.

1 in 2

use AI search on purpose for buying decisions

AI recommends only a few

  1. ChatGPT names about 2.4 brands per answer. Most businesses don’t make the list.

  2. With an AI summary on Google, people clicked a link on 8% of visits, down from 15%.

  3. ChatGPT and Google’s AI disagreed on brand picks for 62% of the same questions.

  4. The same customer question, asked to ChatGPT, Claude, Gemini, Perplexity and more.

  1. 1Business A
  2. 2Business B
  3. 3Business C
  4. ?Your businessNot named

Visitors from AI are worth more

  1. Visits from AI tools to US online stores grew 393% in a year.

  2. Shoppers who came from AI were 42% more likely to buy than other visitors.

  3. About a third of a typical product page is unreadable to AI tools.

  4. Are you named? Who is named instead? Which pages did the AI trust?

  5. A short to-do list instead of guesswork, then a re-check.

+0%

more visits from AI tools to US online stores, Jan–Mar 2026 vs. 2025

Jan–Mar 20250×
Jan–Mar 20260.0×

What is at stake for you

New customers per month40
Average value of a customer$300
Share of people who use AI50%

Default from McKinsey

20

customers a month may ask AI first

$6,000

a month in customer value

How Digraph works

Digraph Signal

Something changed

Your visibility in ChatGPT

Replaced in ChatGPT

Competitor B is named instead.

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  • Know where you stand. Who AI names, and who it doesn’t.
  • Know what to fix. A clear list, not a vague score.
  • Know if it worked. Re-check after every change.
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Sources