Best Profound alternatives in 2026
Profound is one of the best-known AI visibility platforms. Teams usually look for an alternative when the entry plan’s engine coverage or the jump to the next tier does not fit their budget.
Why teams look beyond Profound
Entry plan covers ChatGPT only
Profound Starter lists $99/month billed yearly for 50 prompts on ChatGPT. Buyers who research in Gemini, Perplexity, Claude, or Copilot are not observed at that tier.
Multi-engine tracking starts at $399/month
Growth lists 100 prompts across three engines at $399/month billed yearly. Up to nine engines are listed on custom-priced Enterprise.
Annual billing on self-serve plans
Profound displays self-serve prices billed yearly, which raises the upfront commitment for a first evaluation.
The shortlist
Each option links to a sourced head-to-head comparison with Digraph.
Digraph
Digraph Standard lists $99/month billed monthly with all nine AI systems included, and Pro lists 300 prompts and three brands for $249/month. Each answer stays connected to its cited sources, competitors, and a follow-up workflow.
- Entry
- $99/mo, standard, billed monthly
- Allowance
- 30 prompts, 1 brand
- AI coverage
- All 9 AI systems
- Pro
- $249/mo, 300 prompts, 3 brands
Peec AI
Teams deciding whether prompt and project capacity, included AI-system breadth, source evidence, or workflow integrations matter most for their evaluation.
- Entry
- €89/mo, Starter
- Allowance
- 50 prompts, 1 project
- AI coverage
- 3 selected models
- Category
- AI visibility trackers
Scrunch
Teams choosing between answer-level visibility and source analysis, and a workflow that also connects AI referrals or crawler logs to their analytics stack.
- Entry
- $250/mo, Starter, billed yearly ($300 monthly)
- Allowance
- 350 custom prompts
- AI coverage
- 7 AI platforms
- Category
- Enterprise AEO platforms
AthenaHQ
Teams comparing a credit-based AI search optimization suite with content and enterprise controls against a prompt-centered evidence and investigation workflow.
- Entry
- Free, Essential; Starter $295/mo
- Allowance
- 300 credits (1 credit = 1 response)
- AI coverage
- 11 models on Starter
- Category
- Enterprise AEO platforms
OtterlyAI
Teams evaluating AI-search coverage, prompt scale, citation evidence, and monthly plan fit before selecting a monitoring workflow.
- Entry
- $29/mo, Lite, billed monthly
- Allowance
- 15 prompts
- AI coverage
- 4 included; 3 as add-ons
- Category
- AI visibility trackers
Semrush
Marketing teams that want dedicated AI search evidence to complement a broad SEO toolkit.
- Entry
- $99/mo, AI Visibility Base, per domain, billed yearly
- Allowance
- 25 custom prompts
- AI coverage
- 4 AI surfaces
- Category
- SEO suites with AI visibility
Profound and alternatives by entry plan
| Platform | Entry price | Plan and billing | Allowance | AI coverage at entry |
|---|---|---|---|---|
| Digraph | $99/mo | Standard, billed monthly | 30 prompts, 1 brand | All 9 AI systems |
| Profound | $99/mo | Starter, billed yearly | 50 prompts | ChatGPT only |
| Peec AI | €89/mo | Starter | 50 prompts, 1 project | 3 selected models |
| Scrunch | $250/mo | Starter, billed yearly ($300 monthly) | 350 custom prompts | 7 AI platforms |
| AthenaHQ | Free | Essential; Starter $295/mo | 300 credits (1 credit = 1 response) | 11 models on Starter |
| OtterlyAI | $29/mo | Lite, billed monthly | 15 prompts | 4 included; 3 as add-ons |
| Semrush | $99/mo | AI Visibility Base, per domain, billed yearly | 25 custom prompts | 4 AI surfaces |
Published list prices from each vendor’s pricing page. Billing basis, currencies, and plan units differ. Sources are listed on each head-to-head page.
Frequently asked questions
What is the best Profound alternative?
For teams that want every major AI system included at a published monthly price, Digraph is the closest fit: Digraph Standard lists $99/month billed monthly with all nine AI systems included, and Pro lists 300 prompts and three brands for $249/month. Each answer stays connected to its cited sources, competitors, and a follow-up workflow. Other options depend on whether you need content production, agency reporting, or an SEO suite.
Why do teams switch from Profound?
Entry plan covers ChatGPT only: Profound Starter lists $99/month billed yearly for 50 prompts on ChatGPT. Buyers who research in Gemini, Perplexity, Claude, or Copilot are not observed at that tier. Multi-engine tracking starts at $399/month: Growth lists 100 prompts across three engines at $399/month billed yearly. Up to nine engines are listed on custom-priced Enterprise. Annual billing on self-serve plans: Profound displays self-serve prices billed yearly, which raises the upfront commitment for a first evaluation.
Is there a cheaper alternative to Profound?
Several tools list lower entry prices, but many cover fewer AI systems at that price. Compare the engines included, prompt or credit allowance, and billing period. Digraph Standard is $99/mo billed monthly with all 9 AI systems.
Moving from Profound? Start with your current prompts.
Bring the buyer questions and competitors you already track. Digraph runs them across all nine AI systems so you can compare results side by side.