Measure
Track the buyer prompts, platforms, markets, and competitors that matter.
This comparison of the best AI visibility tools, including the best AEO tools and best GEO tools, covers AI search ranking tools, AI search tracking tools, AI citation monitoring tools, and AI brand monitoring tools for measuring how brands appear in ChatGPT, Gemini, Perplexity, Google AI features, and other answer engines. The useful question is not which logo has the highest score—it is whether your team can explain a visibility change and decide what to do next.
Start with the plan and answer surfaces you need, then test the same buyer questions in each shortlisted product. The table below reports published capabilities and prices; it is not a hands-on performance ranking of the vendors.
Updated . Digraph publishes this comparison and is included in it; that affiliation is disclosed below. Verify current coverage, limits, and pricing with each provider before purchasing.
An AI visibility toolkit measures how a brand appears in answers from systems such as ChatGPT, Gemini, Perplexity, and Google AI features. Depending on the product, it can track prompts, mentions, recommendations, citations, competitors, sentiment, and the pages or domains that influence an answer.
The useful distinction is between a score and evidence. A score can show that visibility changed; a serious workflow should also let a team inspect the prompt, answer, source, competitor context, and next action. That is the standard used in this comparison.
For an answer-first framework, see Digraph’s answer engine optimization software guide.
Track the buyer prompts, platforms, markets, and competitors that matter.
Review the answer, recommendation, citation, source, and sentiment behind a signal.
Turn a visibility gap into a content, technical, authority, or measurement action.
These are editorial best-fit starting points from the documented scopes below—not paid rankings or claims that one platform wins every use case. Open the evidence and run the same prompts before choosing.
Answer evidence and citations
Inspect prompts, answers, citations, competitors, and next actions in one workflow.
Review the comparison →Broader SEO plus AI visibility
Connect AI visibility work with an established SEO and content toolkit.
Review the comparison →Enterprise SEO and reporting
Evaluate AI-search signals alongside enterprise reporting and BI workflows.
Review the comparison →AI visibility research and SEO data
Compare custom questions and cited-page research with a broad SEO data platform.
Review the comparison →The vendor set was expanded on September 27, 2026 with Gumshoe, Praised, Scope, Centium, Rank Prompt, Temso AI, Cituna, and Am I Cited from their official product and pricing pages, and cross-checked the category against current publisher comparisons from CitationDesk, Legency Media, Rankvia, GTM Labs, and SurfacedBy. Other vendor plan details were checked on September 14, 2026 where publicly visible; Peec's numeric price is dated July 2026. The shortlist is organized by buyer workflow, not a paid ranking. Prices and usage limits below come from linked vendor sources in the listed currency; billing periods, prompts, answers, credits, and add-ons are identified rather than treated as equivalent. A public Capterra buyer guide was also used to cross-check evaluation criteria such as plan-level engine coverage, prompt customization, citations, competitor benchmarking, actionability, agency reporting, free tiers, and realistic total cost. Digraph publishes this page and is included. The October 3 update adds links to focused alternatives guides.
AI answers are probabilistic and each platform measures a different slice of the market. A fair evaluation keeps the collection scope stable and reviews the evidence behind the metric.
Can it measure the AI systems, markets, languages, prompts, and competitor set that matter to your buyers?
Can you inspect the answer, recommendation, citation, source domain, and competitive framing behind a signal?
Can the team turn a gap into a research task, content decision, source investigation, or follow-up measurement?
This is an editorial shortlist, not a paid ranking or a review-star table.
Gumshoe, Praised, Scope, Centium, Temso, Cituna, and Am I Cited plan details were checked on September 15, 2026; other public pricing details were checked on September 14 where visible, except Peec's July 2026 published price note. Provider units differ: prompts, model runs, answers, and credits are not interchangeable. Follow each source link to confirm current terms and add-ons before buying.
| Platform | Published price / billing | Published entry scope | Plan source |
|---|---|---|---|
| Digraph | Standard $99/mo; Pro $249/mo; Enterprise custom. Save 20% with annual billing. | Standard: 30 prompts, 1 brand, and supported AI models. Pro: 300 prompts and 3 brands. Enterprise: unlimited prompts and brands. | |
| Foglift | A free Technical Audit is advertised; paid AI Visibility monitoring is described from $49/mo. Confirm current limits and billing terms. | The site describes ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for paid monitoring, plus technical, AI-readiness, performance, security, and accessibility audits. | |
| GrackerAI | Starter $99/mo monthly; Scale $499/mo monthly; annual prices and Enterprise terms are also described. Verify current plan entitlements. | The pricing page describes plan-specific prompt cadence, engines, optimized articles, AEO audit depth, diagnosis, integrations, and agency capabilities. | |
| Prompt Monitor | Free plan; Pro $49/mo; Enterprise $199/mo. Published limits and model coverage should be rechecked before purchase. | Free, Pro, and Enterprise publish 5, 20, and 50 keywords and 10, 50, and 100 prompts, with daily monitoring, position tracking, and competitor analysis. | |
| Llumo | A free BYOK model is advertised alongside pay-as-you-go and subscription options; provider usage costs should be modeled separately. | The site describes visibility, citations, competitors, prompt-level responses, API and MCP access, and tracking across seven or more AI surfaces. | |
| Citations.io | The product page advertises a 5-day trial for $5 and links to current pricing; verify the live plan selector and entitlements. | The product page describes four named AI engines, verbatim time-stamped answers, visibility score, citation map, competitive share of voice, implementation packs, and reports. | |
| Gumshoe | Starter $99/mo; Pro $299/mo per client account; agency discounts are available. A free sample audit is advertised. | The agency page describes 11 tracked AI model families, multiple audit types, scheduled monitoring, multi-client organizations, and API access. Audit and cadence limits vary by plan. | |
| Praised | Agency $599/mo for a shared roster; the agency page lists 250 products and 80,000 pooled credits. Confirm current usage terms. | The agency page describes six answer surfaces, client sub-workspaces, white-label reports, source evidence, tracked fixes, and a two-week default measurement cadence. | |
| Scope | Starter $25/mo for one business; Growth from $79/mo with unlimited businesses and shared check pools. The agency page says white-labeling is not offered. | The page lists ChatGPT, Claude, Gemini, and Perplexity monitoring, unlimited team seats, daily updates, and client-ready reports; confirm current platform and check limits. | |
| Centium | Agency and enterprise volume pricing; no public dollar starting price found. The page says there are no per-seat fees and brand count drives pricing. | The agency page describes portfolio views, isolated brand dashboards, role-based access, encrypted share links, XLSX/CSV exports, archiving, custom cadences, and attribution. | |
| Rank Prompt | Agency $149/mo for up to 500 brands; Agency Plus $299/mo for up to 1,000 brands. Public pricing also shows annual billing discounts; confirm the current selector and terms. | Agency pages describe white-label reports, collaboration, prospecting, API access, and six named surfaces; Agency Plus adds a client portal and broader operations tooling. Verify the exact plan coverage and cadence. | |
| Temso AI | Starter $89/mo; Growth $199/mo; Professional $499/mo, all billed yearly. Pricing page advertises 15% annual savings. | Starter: 50 prompts, 3 models, 5 content pieces. Growth: 150 prompts, 'all models', 10 pieces. Professional: 350 prompts, 'all models', 50 pieces. All list unlimited projects and users. | |
| Cituna | Starter $39/mo; Pro $119/mo; Max $399/mo; Enterprise custom. The 3-day trial requires a card. | Pricing lists Starter: 10 prompts, 1 brand, and 6 engines checked daily; Pro: 30 prompts, 3 brands, and 5 seats; Max: 90 prompts, 10 brands, and 15 seats. The homepage's illustrative demo also shows a Google AI Mode column, but the pricing page does not specify AI Mode as a plan entitlement or its cadence. The six engines explicitly listed in pricing do not include Microsoft Copilot. | |
| Am I Cited | Starter €50/mo; Pro €120/mo; Premium €500/mo; Enterprise from €1,500/mo on an annual agreement. A 7-day, card-required trial is listed. | Starter: 50 credits, up to 3,000 AI responses/month, 1 domain, up to 200 prompts/domain, and 10 competitors. The pricing page lists eight engines; one response is a prompt run on one engine, priced at 0.015 credits. | |
| Peec AI | Starter $95/mo was listed in Peec's official July 2026 pricing notes; confirm the current checkout price. | Starter: 50 prompts, 3 selected models, daily tracking, 1 project. Pro: 150 prompts; Advanced: 350 prompts. Annual billing is discounted. | |
| Profound | Starter $99/mo billed annually; Growth $399/mo billed annually; Enterprise custom. | Starter: 50 prompts on ChatGPT only. Growth: 100 prompts across 3 engines. Enterprise: up to 9 engines. Agent usage also has credits. | |
| Scrunch | Core $250/mo; Enterprise custom. | Core: 125 unique prompts, 4 engines, and 5 site audits/month. Enterprise: custom prompts, 9 engines, and expanded integrations. | |
| Evertune | Pro $800/mo; Enterprise custom. | Pro: 100,000 prompts across 11 models, 25 AI-optimized articles/month, and daily, weekly, or monthly tracking. | |
| Ahrefs Brand Radar | Single-platform AI index $199/mo; all-platform access $699/mo. Custom prompt packages start at $50/mo. | Search-backed AI Visibility Index plus custom prompts and citation research. Prompt checks are counted by prompt × model × location; limits vary by plan. | |
| Semrush AI Visibility | AI Visibility Toolkit $99/mo per domain, billed annually; Semrush One starts at $199/mo. | Toolkit: 25 custom prompts; ChatGPT, Google AI, Gemini, and Perplexity; 100-page AI-readiness audit. Specific refresh cadence varies by report. | |
| Conductor AI Search Performance | No public dollar starting price found; usage-based AI Response Credits. A 3-week trial is listed. | Public pages describe prompt and citation tracking, competitor analysis, persona/intent controls, and broad engine coverage; exact models and credit limits depend on plan. | |
| HubSpot AEO | Standalone AEO $50/mo ($45/mo annual); 28-day trial. Extra answer-limit packs are $20/mo. | 25 prompts run daily across ChatGPT, Perplexity, and Gemini; 2,500 answers/month. Each add-on pack adds 10 prompts and 1,000 answers. | |
| OtterlyAI | Germany display on October 3: Lite €29/mo; Standard €189/mo; Premium €489/mo; Enterprise custom. Verify checkout currency and tax; annual rates differ. | Lite: 15 prompts, 4 engines (ChatGPT, Google AI Overviews, Perplexity, Copilot), daily checks. Claude, Gemini, and AI Mode are add-ons; higher tiers allow 100/400 prompts. | |
| AthenaHQ | Essential free with 300 credits; Starter $295/mo; Enterprise custom. Extra credits and API access cost extra. | Starter: 3,600 credits across 11 models; Athena defines 1 credit as 1 AI response. The free tier covers a smaller model set. |
A focused AI-search intelligence workflow for measuring prompts, answers, mentions, recommendations, citations, and competitive context.
Best for: Teams that need answer evidence, citations, competitor framing, and an action workflow in one focused product.
Test this: Test whether the team can move from a visibility change to the exact prompt, answer, source, competitor, and next investigation.
Foglift describes technical audits, AI visibility monitoring, prompt-level results, cited sources, competitors, recommendations, and API, CLI, and MCP access.
Best for: Teams that want a free technical and AI-readiness entry point with developer surfaces and paid cross-engine monitoring.
Test this: Run the same buyer prompts and technical audit scope, then compare full answer evidence, cited sources, competitor context, exports, developer access, and follow-up effort.
Read the Digraph comparison →GrackerAI describes prompt monitoring, engine coverage, AEO audits, visibility diagnosis, citation and competitor monitoring, optimized articles, and CMS or agency workflows.
Best for: B2B SaaS and cybersecurity teams that want monitoring combined with AEO audits, content production, diagnosis, and agency workflows.
Test this: Normalize prompts, cadence, engines, audit depth, article delivery, citations, competitors, human review, integrations, and publishing ownership in a controlled pilot.
Read the Digraph comparison →Prompt Monitor publishes keyword and prompt allowances, daily monitoring, position tracking, competitor analysis, and coverage across ChatGPT, Claude, and Gemini.
Best for: Teams that want a focused, lower-cost tracker for brand mentions, positions, prompts, and competitor analysis across leading AI models.
Test this: Compare keyword versus prompt units, exact model modes, answer retention, citations, competitor setup, history, exports, and the work required to act on a gap.
Read the Digraph comparison →Llumo describes a free BYOK platform, pay-as-you-go and subscription options, visibility trends, citations, competitors, API, MCP, and multi-client workflows.
Best for: Teams comparing provider-key control and usage economics with a packaged prompt, answer-evidence, and analysis workflow.
Test this: Model provider cost, prompt volume, engine modes, raw answer evidence, source exports, support, permissions, and analyst time rather than comparing licence fees alone.
Read the Digraph comparison →Citations.io describes tracking across ChatGPT, Gemini, Perplexity, and Claude with time-stamped answers, citation maps, competitor visibility, and implementation recommendations.
Best for: Teams that want prompt-level answer evidence, citation intelligence, competitive share of voice, implementation packs, and board-ready reporting.
Test this: Compare prompt scope, answer retention, citation definitions, competitor setup, implementation ownership, confidence, methodology, and report exports.
Read the Digraph comparison →Gumshoe describes AI visibility, content, sentiment, citation, and technical audits built around buyer personas, with multi-client organizations, reporting, and API access.
Best for: Agencies that want persona-driven AI visibility analysis, multi-client workspaces, competitive benchmarks, and an action-oriented audit workflow.
Test this: Test whether persona-driven prompts, model-level evidence, citations, technical findings, and client exports produce a clearer action queue than a generic prompt list.
Praised describes a measure–improve–prove workflow with client sub-workspaces, pooled credits, answer and citation evidence, experiments, and white-label agency reports.
Best for: Agencies that need white-label reporting, confidence intervals, pooled credits, and a measured fix queue across client workspaces.
Test this: Compare its confidence intervals, cited-answer evidence, fix verification, and credit consumption with the same prompts, markets, and competitor set used elsewhere.
Scope positions itself as software agencies use alongside SEO retainers, with separate client businesses, visibility scores, competitor context, prioritized actions, and client-ready reports.
Best for: Agencies that want a low-cost multi-business dashboard, shared check pools, daily updates, and simple client-ready reporting.
Test this: Check how its shared prompt pool, daily checks, score methodology, exports, and lack of white-labeling fit the way your agency delivers reports.
Centium describes a portfolio AI-visibility platform with per-brand prompts, categories, competitors, cross-client reporting, source attribution, and action planning.
Best for: Agencies and multi-brand organizations that need portfolio reporting, isolated dashboards, permissions, exports, and custom measurement cadences.
Test this: Request a quote and test brand isolation, encrypted share links, archived snapshots, exports, custom prompts, and cross-client source reporting with real client data.
Rank Prompt positions its agency plans around white-label reports, multi-brand management, prospecting, client delivery, and AI visibility data across named answer surfaces.
Best for: Agencies that want white-label reporting, multi-brand capacity, prospecting, and an API-led delivery workflow.
Test this: Test the same client prompts, answer evidence, citations, competitor context, branded reports, client permissions, API fields, and delivery cadence in a controlled pilot.
Read the Digraph comparison →Temso describes a broader AI-search platform spanning visibility tracking, citation analytics, prompt intelligence, competitor benchmarking, AI-bot analytics, technical audits, and content workflows.
Best for: Teams evaluating AI visibility analytics together with technical audits, content production, and agent-led workflows.
Test this: Check the exact models and answer limits included in the selected tier, then compare cited-answer evidence, agent outputs, project and user allowances, and the yearly billing commitment against your needs.
Read the Digraph comparison →Cituna describes daily AI-answer tracking, citation and competitor analysis, Search Console integration, and generated fixes. Its homepage demo also shows Google AI Mode, while its pricing page specifies six included engines without listing AI Mode as a plan entitlement.
Best for: Teams comparing the six engines explicitly listed in pricing with Google Search Console context and generated fixes; verify whether Google AI Mode is also included.
Test this: Check prompt and brand limits and the card-required trial. Cituna's pricing page lists six engines and excludes Microsoft Copilot; its homepage demo depicts Google AI Mode as a seventh column, but plan availability and cadence are not specified there. Confirm the exact engine set and compare the same prompts and answer evidence in both products.
Read the Digraph comparison →Am I Cited describes AI visibility and answer tracking within a broader search-performance and content platform, with credit-metered actions and MCP/agent features on paid plans.
Best for: Teams weighing AI-answer monitoring alongside broader search-performance reports, content tools, and agent workflows.
Test this: Normalize the response-credit allowance, per-engine run cost, prompt schedule, domain limits, and currency before comparing it with prompt-based plans; its Starter plan does not list daily schedules.
Read the Digraph comparison →A dedicated AI-search visibility option. Review its current prompt coverage, measurement scope, and reporting depth against the questions your buyers ask.
Best for: Teams evaluating a dedicated AI visibility product with prompt and performance reporting.
Test this: Compare the same prompt set, engines, markets, and competitor roster; inspect whether the underlying answer evidence is available for review.
Read the Digraph comparison →Compare Peec AI alternatives →A broad answer-engine optimization platform that combines visibility measurement with analytics and content workflows.
Best for: Organizations looking for AI-search visibility, traffic analytics, and content workflows in an enterprise-oriented platform.
Test this: Check how the platform handles brand visibility, share of voice, citations, historical context, and the handoff from insight to content work.
Read the Digraph comparison →Compare Profound alternatives →An AI-search monitoring and optimization platform with documented citation and signal workflows.
Best for: Teams that want AI-search monitoring, citation analysis, and optimization signals.
Test this: Use a prompt where a competitor appears and your brand does not. Compare citation frequency, source influence, and the available explanation for the gap.
Read the Digraph comparison →Compare Scrunch alternatives →A GEO platform positioned across AI visibility, content activation, and advertising workflows.
Best for: Teams that want GEO measurement connected to content activation and paid AI customer-journey work.
Test this: Separate organic visibility measurement from paid placement and evaluate whether the sampling model, source evidence, and reporting fit the use case.
Read the Digraph comparison →A broad SEO product with AI Visibility Index, custom prompts, cited-page research, and related source discovery.
Best for: SEO teams that want AI visibility research and custom prompt tracking alongside a large SEO data platform.
Test this: Decide whether you need indexed category discovery, custom questions, or both; then compare how each product exposes responses and cited pages.
Read the Digraph comparison →Compare Ahrefs Brand Radar alternatives →An AI visibility toolkit inside a broader SEO and marketing platform, with monitoring, competitor context, and content workflows.
Best for: Marketing teams that want AI visibility connected to an established SEO and content toolkit.
Test this: Check whether the combined SEO and AI workflow gives your team enough prompt-level and source-level evidence for decisions.
Read the Digraph comparison →Compare Semrush AI Visibility alternatives →An enterprise SEO platform with AI-search performance, competitive analysis, and reporting integrations.
Best for: Enterprise SEO teams that want AI-search visibility connected to performance reporting and BI workflows.
Test this: Test whether the visibility, citation, intent, audience, and API fields line up with the reporting system your organization already operates.
Read the Digraph comparison →Compare Conductor AI Search Performance alternatives →HubSpot AEO presents AI visibility, competitor share of voice, prompt tracking, citation analysis, and prioritized recommendations as a standalone or HubSpot-connected workflow.
Best for: Teams that want AI visibility, prompt tracking, citations, and recommendations connected to a broader CRM and content workflow.
Test this: Compare the same prompts, engine coverage, citation fields, competitor context, and whether the recommendations fit the team’s existing marketing operations.
OtterlyAI describes a monitoring and optimization workflow spanning major AI search surfaces, with prompt research, brand visibility, competitor, and citation signals.
Best for: Teams and agencies that want multi-engine AI-search monitoring, prompt research, competitor visibility, and citation tracking.
Test this: Check the actual engines, markets, prompt volume, answer evidence, citation exports, and the distinction between observed coverage and optimization recommendations.
Read the Digraph comparison →Compare OtterlyAI alternatives →AthenaHQ positions its platform around AI-search strategy, visibility, content optimization, and execution across the surfaces relevant to a brand.
Best for: Organizations evaluating an agent-led AI-search optimization platform with broader execution and content workflows.
Test this: Test how the platform connects prompts, recommendations, source evidence, content changes, and repeat measurement for the exact buyer questions in scope.
Use a question set that includes category discovery, comparison, use case, validation, and brand-accuracy prompts. Keep the market, language, competitor roster, engine set, and observation window fixed. Then ask five questions:
Record one row for each question and product. Include the plan, collection method, market, valid answer count, mentions, recommendations, visible citations, exports, and cost at your expected volume. Leave a field blank when a vendor cannot show the evidence; do not turn a missing run into a zero-visibility result.
Download the pilot scorecard (CSV)Digraph is built for the evidence layer: the prompt, answer, citation, competitor, and next action stay connected. That is the product’s position—not a claim that it has the largest index, the most customers, or the best fit for every organization. If those are the criteria you need, compare the workflow directly with the platforms above.
Explore the documented Digraph workflow →There is no universal winner. The right choice depends on whether you need custom prompt monitoring, a large pre-collected index, source and citation investigation, enterprise reporting, content activation, or a combination. Compare the same questions and inspect the underlying evidence before choosing.
Use a fixed test set: buyer questions, platforms, markets, languages, competitors, time window, and reporting fields. Check engine coverage at the plan level, prompt volume and customization, citation URLs, competitor benchmarking, actionability, and realistic total cost. Review mentions separately from recommendations and citations, then check whether a team can explain a change and assign a next action.
A useful AI visibility toolkit should connect prompt coverage with answer evidence, brand mentions, recommendations, citations, competitor context, source analysis, and a way to assign and re-check the next action. Confirm the exact engines, markets, refresh cadence, and plan limits before comparing products.
Check four things: the answer-engine and market coverage, the prompt or sample size behind the measurement, whether repeated checks are reproducible under a defined scope, and whether the product lets you export or inspect the underlying answer and citation evidence. A large score without those details is difficult to compare or act on.
The categories overlap. AI visibility tools emphasize measurement; GEO emphasizes improving representation in generative systems; AEO emphasizes the answer and question experience. Most serious products combine parts of all three, so evaluate the actual workflow rather than the label.
AEO tools and GEO tools are largely the same category as AI visibility tools: they check how AI systems answer buyer questions and whether your brand is named, recommended, or cited. The products in this comparison cover that job with different engine coverage, prompt limits, and prices. Shortlist two or three, run the same buyer questions in each, and keep the one whose evidence your team can act on.
Usually not. Traditional SEO tools remain useful for crawlability, rankings, links, traffic, and content research. AI visibility tools add a different layer: generated answers, recommendations, citations, source influence, and competitive framing.
Disclosure: Digraph publishes and maintains this page, and Digraph is one of the products included. Competitor summaries link to provider sources and should be re-checked before a buying decision.
Use the same prompts, competitor set, and evidence standards to understand how your brand appears in AI answers.