AI Audit
See when AI mentions your brand, how you compare with competitors, and the answers behind every result.
In your workspace AI Audit → Overview, Answers, and Competitors
On this page
Questions you can answer
Does my brand appear?
Track mentions and recommendations across the questions and AI platforms you choose.
Where do competitors lead?
Compare the same questions and reporting period to find gaps in your coverage.
What explains the result?
Open the original response, its citations, and the prompt that produced it.
How it works
Choose what to track
Add your brand, competitors, and buyer questions. Set the platforms, language, and market for your tracker.
Collect and compare answers
Digraph runs your configured prompts and stores completed responses. Review the results by platform and reporting period.
Follow the evidence
Open a question where your brand is missing or a competitor leads. Use the answer and cited sources to decide what to investigate next.
What you’ll see
- Visibility
- How often completed answers mention your brand on a selected platform. The daily tracker score averages the available platform scores.
- Share of voice
- Your share of observed mentions within your chosen competitor set. Changing that set changes the comparison.
- Recommendation rate
- The share of eligible brand mentions classified as a recommendation.
- Answer evidence
- The original prompt, response, platform, and citations that help you understand each result.
Every result depends on the prompts, platforms, market, language, and dates you select. Compare matching scopes when you review a change.
Read the metric definitionsGet started
Documentation
Common questions
Is AI visibility the same as AI Audit?
AI visibility is what you measure. AI Audit is the name of the Digraph workspace module where you track it. Monitoring, platform comparisons, and share of voice are parts of that same workflow.
Do I need to install anything on my website?
No. Answer monitoring runs the prompts you configure against selected AI platforms. Website crawling and technical analysis are separate workflows.
Does this show every answer people receive?
No. It shows the answers recorded for your configured prompts and platforms. Responses can vary, so use repeated observations and a consistent scope when evaluating a trend.
Where do I go after finding a gap?
Review the original answer and cited sources in AI Audit first. Use Marketing & Technical Analysis to investigate website issues, or AI Round Table to review a decision using the available evidence.