Response volume is not the same as prompt coverage
Centium publishes 120 prompts across six models for 720 AI responses per report, while Digraph publishes 30 prompts for Standard and 300 for Pro across nine listed AI systems. A response count does not reveal how many categories, markets, prompt variants, or model runs are included. Build a workload model with the exact buyer questions, engines, markets, cadence, and retained evidence your team needs.
Compare category recommendation with answer-level investigation
Centium centers recommendation rate, position frequency, competitor rank, and category-level prompts designed to measure unprompted visibility. Digraph emphasizes the prompt, full answer, cited URL, source domain, competitor context, and follow-up analysis behind a finding. Use the same open-category questions and record whether each product exposes the evidence needed to explain a missed recommendation.
Treat pricing and cadence as separate dimensions
Centium publishes a $119/month recurring plan, a $199 one-time audit, and cadence choices from monthly to weekly; its site also uses a starting-at-$99 claim and custom agency pricing. Digraph publishes Standard at $99/month and Pro at $249/month with prompt and brand limits. Confirm the effective price, annual discount, refresh schedule, prompt editing rules, model set, and overage terms before comparing monthly totals.
Test attribution and agency reporting claims end to end
Centium describes GA4 AI-referral attribution, portfolio views, unlimited users, shareable dashboards, exports, archiving, and custom agency methodology. Digraph lists multi-brand plans, reports and exports, and Enterprise API access. Test permissions, client separation, report branding, historical retention, export fields, GA4 setup, and how a source or ranking observation becomes an assigned action.
Run a controlled side-by-side pilot
Use the same brand, competitors, categories, markets, language, buyer questions, active engines, collection window, and reporting format. Record full answers, recommendation rates, ordered positions, competitor mentions, citations, cited URLs, source domains, refresh time, attribution fields, and resource consumed. Compare one recurring report and one verified follow-up action before choosing the operating model.