Digraph vs Llumo

Llumo and Digraph both expose AI visibility, citations, competitors, prompts, and trends.

In short
  • Price: Digraph has a 14-day free trial, then $99/mo; Llumo from Free (BYOK) (Pay-as-you-go or subscription).
  • Main difference: compare licence economics with provider economics.
  • Digraph is an AI marketing agency with its own tracking platform, so it can also do the work, not only report it.
Published by Digraph · Reviewed against 4 official sources

Digraph vs Llumo pricing

Plan detailDigraphLlumo
Lowest published priceFree for 14 days, then $99/moFree (BYOK)
Plan and billingStandard, billed monthlyPay-as-you-go or subscription
Allowance30 prompts, 1 brandProvider usage billed separately
AI coverageSupported AI modelsDepends on your keys
Next planPro $249/mo: 300 prompts, 3 brandsSee Llumo’s pricing page

Lowest published plan for each vendor; billing terms differ. See which AI systems Digraph checks and how.

Features compared

CapabilityDigraphLlumo
Pricing modelStandard: $99/month for 30 tracked prompts and 1 brand; Pro: $249/month for 300 prompts and 3 brands.Llumo describes a free BYOK platform, pay-as-you-go, and subscription options; provider usage costs and paid-service terms should be modeled separately.
Prompt and response scalePublished plans define tracked prompt allowances and included AI systems.Llumo describes unlimited prompts with own provider keys and illustrates 200 prompts/day across seven AI engines; confirm current hosted, PAYG, and subscription limits.
Evidence and competitive contextInspect full answers, recommendations, competitor framing, cited URLs, source domains, and changes over time.Llumo describes mentions, citations, competitors, sources, prompt-level responses, and visibility trends; verify raw answer retention and export fields.
Developer and agency accessReports and exports are public-plan capabilities; API access is listed for Enterprise.Llumo describes API and MCP access, unlimited brands, multi-client agency tracking, and managed AEO services; verify permissions, client isolation, and support.
Action workflowRoute visibility gaps into AI Audit, Marketing & Technical Analysis, Signal, reports, exports, and agent workflows.Llumo describes opportunities, AI assistant workflows, and managed AEO services; test how an observed citation or competitor gap becomes a verified content or source action.

Key differences between Digraph and Llumo

Llumo and Digraph both expose AI visibility, citations, competitors, prompts, and trends. Llumo emphasizes a free hosted platform with bring-your-own provider keys, direct usage economics, multi-client tracking, API and MCP access, and managed AEO services. Digraph emphasizes a defined prompt portfolio, full answer evidence, cited URLs, source domains, competitor context, and connected analysis workflows across supported model APIs. The key evaluation is whether the team wants provider-cost control and an open monitoring surface or a packaged evidence and investigation workflow.

Compare licence economics with provider economics

Llumo’s BYOK model can remove a platform licence while moving response cost and provider management to the customer. Digraph publishes bundled prompt and brand allowances in its plans. Model total cost using the same prompt count, engine modes, response length, refresh cadence, provider keys, analyst time, and support requirements.

BYOK scale still needs evidence quality

Prompt volume is useful only when the team can inspect the answer and its sources. Compare full response retention, cited URLs, source domains, competitor framing, model context, and exportability for one fixed prompt set instead of comparing headline prompt counts.

Test open integrations against packaged workflow

Llumo describes API, MCP, multi-client tracking, and an AI assistant, while Digraph connects visibility evidence to audits, analysis, Signal, reports, exports, and agents. Run one recurring report and one follow-up action in each system, recording setup effort, permissions, data shape, and recheck time.

Run a controlled side-by-side pilot

Use the same brand, competitors, buyer questions, markets, language, engines, collection window, and reporting format. Record provider cost, full answers, brand position, competitor mentions, sentiment, cited URLs, source domains, recommendations, exports, refresh time, and analyst effort.

Need the work done, not another tool?

A tracking tool tells you where you stand in AI answers; it does not write the content, fix the site or earn the mentions that change them. Digraph is an AI marketing agency: we measure on our own platform and do that work for you, starting with a one-off audit.

See our AEO agency services

How to evaluate both

This documentation-based comparison was reviewed September 21, 2026; it is not a hands-on benchmark. Llumo describes a hosted free BYOK model, pay-as-you-go and subscription options, unlimited prompts under its own-key model, visibility trends, citations, competitors, API and MCP access, and seven or more AI surfaces. Digraph lists Standard at $99/month for 30 prompts and 1 brand and Pro at $249/month for 300 prompts and 3 brands across supported model APIs. Normalize provider-key ownership, response cost, prompt cadence, engine modes, answer evidence, support, and exports before comparing value.

Sources reviewed

Llumo’s capabilities are summarized from the official sources below. This is a documentation-based comparison published by Digraph, not a hands-on benchmark.

Common questions

How does Digraph compare with Llumo?

Llumo and Digraph both expose AI visibility, citations, competitors, prompts, and trends. Llumo emphasizes a free hosted platform with bring-your-own provider keys, direct usage economics, multi-client tracking, API and MCP access, and managed AEO services. Digraph emphasizes a defined prompt portfolio, full answer evidence, cited URLs, source domains, competitor context, and connected analysis workflows across supported model APIs. The key evaluation is whether the team wants provider-cost control and an open monitoring surface or a packaged evidence and investigation workflow.

How does Llumo pricing compare with Digraph?

Llumo’s lowest published plan is Free (BYOK) (Pay-as-you-go or subscription) with provider usage billed separately and depends on your keys. Digraph starts with a 14-day free trial; Standard is then $99/mo billed monthly for 30 prompts, 1 brand across supported model APIs, and Pro is $249/mo for 300 prompts, 3 brands. Billing basis, collection surfaces, and plan units differ, so confirm current terms with both vendors.

Is Digraph a good Llumo alternative?

Digraph is a fit for teams comparing a BYOK or usage-based AI visibility platform with a packaged prompt, answer-evidence, and analysis workflow. Run the same buyer prompts in both products and compare the full answers, citations, and next actions before deciding.

Can Digraph complement an existing Llumo workflow?

Yes. Many teams use more than one research or measurement system. Digraph adds an evidence-led view of AI answers, prompts, citations, competitors, and follow-up work alongside the tools SEO, brand, and content teams already use.

How should I run a fair AI visibility evaluation?

Use the same prompt portfolio, competitors, markets, AI systems, and reporting period in each tool. Review the underlying answers and sources, not only aggregate scores, before choosing a workflow.

Find out what AI tells your customers about you.

  • Know where you stand. Who AI names, and who it doesn’t.
  • Know what to fix. A clear list, not a vague score.
  • Know if it worked. Re-check after every change.