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Set up your first tracker
A tracker is the monitoring unit for a brand. It connects active prompts, configured AI platforms, daily runs, and the metrics displayed throughout Digraph.
Create a reliable monitoring scope for a brand and the questions it needs to answer.
Before you begin
Decide which brand or market scope you are measuring. Keep the initial scope narrow enough that a movement in the data can be investigated by a real person.
- Confirm the brand name and primary domain.
- Define the competitor set you want to compare.
- Choose prompts that reflect buyer, category, comparison, and recommendation intent.
Recommended first configuration
Create one active tracker, add a focused set of prompts, and review the first completed results before expanding coverage. Prompts can carry platform targets, region, language, and active status.
- Use stable phrasing for recurring comparison.
- Avoid changing a prompt when you need a continuous historical series.
- Pause prompts that are no longer relevant rather than using their history as a different question.
What to check after the first run
Open Answers to inspect raw response context, then review Prompts and Sources. Confirm that the tracked brand, platforms, and competitor references match your intended monitoring scope before acting on aggregate metrics.