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Turn evidence into content priorities
Content priorities should start from observed gaps, not from a generic AI recommendation. Digraph links planning artifacts to brand, tracker, topic, and prompt context so the original evidence remains reviewable.
Collect the evidence
Select the prompt or topic, then capture the platform, answer outcome, cited sources, competitor context, and any relevant audit finding. State what the data shows and what it does not show.
Frame the brief
Define the audience question, content purpose, factual sources, required subject-matter review, and success metric. Do not claim that a page will change a future AI answer; describe the coverage or evidence gap it addresses.
Validate impact
Monitor the same prompt set after publication and compare it with a clearly stated baseline. Keep content impact separate from unrelated platform, competitor, or configuration changes.
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