Run a competitor review

Competitor reviews help you identify prompt and platform gaps. They are valid only within the configured competitor set and a matching prompt, platform, and period scope.

Compare the tracked competitor set without misreading relative metrics as market share.

Prepare the comparison

Confirm that the tracked competitor roster contains meaningful alternatives and that its membership has not changed between periods. Adding or removing competitors changes the denominator for share of voice.

Compare evidence, not only totals

Start with the prompts where a competitor appears, is recommended, or has cited sources while your brand does not. Open the corresponding answer and note the exact source and answer context.

Prioritize an opportunity

Choose a next action that matches the observed gap: a missing page or entity, weak answer coverage, technical issue, a source relationship, or a monitoring refinement. Retest against the same prompt set after the work is complete.

Start tracking with Digraph

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