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AI search readiness checklist

Check whether your website and measurement plan are ready for an audit.

How to use it

  1. Confirm the brand, target market, language, and product scope.
  2. Check that important pages are accessible and their claims are current.
  3. Record evidence and assign an owner to each gap before marking it complete.
Read the accompanying guide →

Inside the template

# AI search readiness checklist

Brand:
Website:
Market and language:
Owner:
Review date:

## Scope
- [ ] Define the customer questions and buying stages to examine.
- [ ] List included platforms, competitors, markets, and languages.
- [ ] Record the sampling method and reporting period.

## Website evidence
- [ ] Important pages are accessible to intended users and permitted crawlers.
- [ ] Product names, descriptions, prices, and availability are current.
- [ ] Key factual claims link to supporting evidence.
- [ ] Authors or accountable teams are identifiable where relevant.
- [ ] Important changes have an owner and review date.

## Measurement
- [ ] Save the full prompt, answer, date, and platform for every observation.
- [ ] Separate failed runs from valid answers without a mention.
- [ ] Keep mentions, citations, recommendations, and referrals separate.
- [ ] State denominators and sampling limitations in the report.

## Issue log
Issue:
Evidence URL or record:
Why it matters:
Owner:
Next action:
Review date: