AI search readiness checklist
Check if your website is ready for AI tools before you start tracking.
- Make sure AI bots can read your site.
- Check your key pages answer customer questions clearly.
- Decide which questions you’ll track.
How to use it
- Confirm the brand, target market, language, and product scope.
- Check that important pages are accessible and their claims are current.
- Record evidence and assign an owner to each gap before marking it complete.
Inside the template
# AI search readiness checklist Brand: Website: Market and language: Owner: Review date: ## Scope - [ ] Define the customer questions and buying stages to examine. - [ ] List included platforms, competitors, markets, and languages. - [ ] Record the sampling method and reporting period. ## Website evidence - [ ] Important pages are accessible to intended users and permitted crawlers. - [ ] Product names, descriptions, prices, and availability are current. - [ ] Key factual claims link to supporting evidence. - [ ] Authors or accountable teams are identifiable where relevant. - [ ] Important changes have an owner and review date. ## Measurement - [ ] Save the full prompt, answer, date, and platform for every observation. - [ ] Separate failed runs from valid answers without a mention. - [ ] Keep mentions, citations, recommendations, and referrals separate. - [ ] State denominators and sampling limitations in the report. ## Issue log Issue: Evidence URL or record: Why it matters: Owner: Next action: Review date:
Find out what AI tells your customers about you.
- Know where you stand. Who AI names, and who it doesn’t.
- Know what to fix. A clear list, not a vague score.
- Know if it worked. Re-check after every change.