How to use it

State the sample and define each metric before showing results.
Support important findings with recorded answers and cited URLs.
Assign actions and keep business outcomes separate from answer visibility.

Inside the template

# AI visibility report

Brand:
Prepared by:
Reporting period:
Comparison period:

## Scope and method
Markets and languages:
Platforms:
Prompt portfolio and version:
Valid answers:
Failed or excluded runs:
Collection method:
Changes in coverage since the previous period:

## Summary
What was observed:
What changed within the comparable sample:
What needs attention:

## Metrics
Metric name:
Definition:
Numerator:
Denominator:
Current value:
Previous comparable value:
Coverage limitations:

## Evidence-backed findings
Finding:
Prompt and answer record:
Cited source URLs:
Interpretation:
Uncertainty or alternative explanation:

## Actions
Task:
Owner:
Priority and reason:
Due date:
Success criterion:
Review date:

## Limits
Sample coverage:
Answer variability:
Missing data:
Why these results do not establish causation or total market share:

## Next review
Questions to investigate:
Scope changes to record: