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Competitor comparison worksheet

Compare how AI talks about you and your competitors, side by side.

In short
  • Use the same questions for every brand.
  • Record who’s named, in what order, and why.
  • Highlight the gaps worth fixing first.
Download editable templateAll templates →

How to use it

  1. Choose a comparison set relevant to the customer’s actual alternatives.
  2. Read the same answer for every brand and preserve the original evidence.
  3. Separate observations from explanations that still need investigation.
Read the accompanying guide →

Inside the template

# Competitor comparison worksheet

Scope and reporting period:
Prompt portfolio version:
Platforms and markets:
Included brands:
Valid answer count:
Failed or excluded runs:

## Repeat per answer
Record ID:
Exact prompt:
Platform and observed time:
Answer or evidence link:
Brand:
Mentioned? Yes / No
Recommended? Yes / No / Unclear
Cited URLs:
Relevant answer excerpt:
Reviewer:

## Comparison summary
Metric and exact definition:
Numerator per brand:
Common denominator:
Observed difference:
Evidence supporting the difference:
Possible explanation (unverified):
Next investigation:
Limitations:

Find out what AI tells your customers about you.

  • Know where you stand. Who AI names, and who it doesn’t.
  • Know what to fix. A clear list, not a vague score.
  • Know if it worked. Re-check after every change.
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