Competitor comparison worksheet

How to use it

1. Choose a comparison set relevant to the customer’s actual alternatives.
2. Read the same answer for every brand and preserve the original evidence.
3. Separate observations from explanations that still need investigation.

Inside the template

# Competitor comparison worksheet

Scope and reporting period:
Prompt portfolio version:
Platforms and markets:
Included brands:
Valid answer count:
Failed or excluded runs:

## Repeat per answer
Record ID:
Exact prompt:
Platform and observed time:
Answer or evidence link:
Brand:
Mentioned? Yes / No
Recommended? Yes / No / Unclear
Cited URLs:
Relevant answer excerpt:
Reviewer:

## Comparison summary
Metric and exact definition:
Numerator per brand:
Common denominator:
Observed difference:
Evidence supporting the difference:
Possible explanation (unverified):
Next investigation:
Limitations: