The products package measurement differently
Digraph’s public pricing uses tracked prompts and brands: Standard lists 30 prompts and one brand, while Pro lists 300 prompts and three brands across nine listed AI systems. Gumshoe’s FAQ uses conversations, personas, prompts, and models: it describes up to 480 conversations per monthly Visibility Audit from eight personas, ten prompts, and six models. These are not interchangeable units. Build a workload model using the exact prompt set, persona contexts, model calls, markets, and cadence your team needs.
Resolve the model-coverage discrepancy before choosing
Gumshoe’s FAQ describes six models for the 480-conversation calculation, while its agency reporting page says reports track 11 AI models. Digraph’s pricing page lists nine AI systems on Standard and Pro. Ask both vendors for the exact engines included in the tier you would buy, the number of model runs per prompt, any persona or geography variation, and the stored evidence behind each result. A model count without the underlying answer and schedule is not a comparable coverage metric.
Compare agency economics and client delivery
Gumshoe’s agency page says pricing is per client account, with Starter at $99/month and Pro at $299/month, and describes API/export workflows plus agency branding for Preferred Partners. It also says a fully white-label client portal on an agency domain is not available. Digraph lists three brands on Pro and unlimited brands on Enterprise, with reports and exports on public plans and API access on Enterprise. Test onboarding, client access, branded reports, scheduled delivery, exports, and the analyst time required to explain each finding.
Choose the audit workflow your team will actually use
Gumshoe bundles visibility, sentiment, citation, content, and technical audits into a recurring persona-led program. Digraph emphasizes prompt-level answers, source evidence, competitors, and routing the observed gap into audit, analysis, Signal, and agent workflows. Give both products the same missed-recommendation or citation-gap example and record how quickly a reviewer can identify the source, choose an action, and measure the next run. Public feature descriptions are vendor claims, not independent proof of ranking or revenue gains.
Run a controlled side-by-side pilot
Use the same brand, competitor roster, markets, language, buyer questions, collection window, and export requirements. Record full answers, model and persona context, brand position, competitor mentions, sentiment labels, cited URLs, source domains, refresh cadence, and any quota consumed. Compare one recurring report and one follow-up investigation in each product before deciding which operating model fits your program.
