Digraph vs Gumshoe pricing
| Plan detail | Digraph | Gumshoe |
|---|---|---|
| Lowest published price | Free for 14 days, then $99/mo | $99/mo |
| Plan and billing | Standard, billed monthly | Starter, per client account |
| Allowance | 30 prompts, 1 brand | Monthly audit, weekly snapshots |
| AI coverage | Supported AI models | Persona-based audits |
| Next plan | Pro $249/mo: 300 prompts, 3 brands | See Gumshoe’s pricing page |
Lowest published plan for each vendor; billing terms differ. See which AI systems Digraph checks and how.
Features compared
| Capability | Digraph | Gumshoe |
|---|---|---|
| Published entry pricing | Standard: $99/month for 30 tracked prompts and 1 brand. | Starter: $99/month; Gumshoe describes one monthly Visibility Audit and weekly Snapshot Audits. Pricing is per client account for agencies. |
| Next self-serve plan | Pro: $249/month for 300 prompts, 3 brands, with supported model APIs. | Pro: $299/month; Gumshoe describes monthly Visibility, Sentiment, Citation, and Content Audits, plus daily Snapshot Audits and expanded technical-audit capacity. |
| Measurement unit and model scope | Plans publish tracked prompts and brands, with supported model APIs on Standard and Pro. | Gumshoe’s FAQ describes up to 480 conversations per monthly audit across 8 personas, 10 prompts, and 6 models; its agency reporting page describes 11 AI models. Confirm the exact model set and calculation. |
| Competitor and source context | Inspect prompt-level answers, recommendations, competitor mentions, cited URLs, source domains, and changes over time. | Gumshoe describes competitive leaderboards, competitor positioning, citation source analysis, and persona/topic coverage; inspect the underlying answers and export fields. |
| Agency reporting and automation | Reports and exports are listed on public plans; API access is listed for Enterprise. | Gumshoe describes per-client pricing, scheduled reports, API/export workflows, and agency branding for Preferred Partners; a fully white-label client portal is not available according to its agency reporting page. |
| Technical and content workflows | Digraph routes observed visibility gaps into audits, analysis, Signal, and agent workflows. | Gumshoe packages technical audits, content audits, citation and sentiment audits, and content-generation runs into its recurring plans; verify limits and approval controls. |
Key differences between Digraph and Gumshoe
Gumshoe and Digraph both help teams understand how AI systems represent a brand, competitors, and cited sources. Gumshoe packages persona-driven visibility, citation, sentiment, content, and technical audits, with agency pricing per client account. Digraph centers a defined prompt portfolio, answer evidence, citations, competitors, and follow-up analysis. Their published units differ: Gumshoe describes conversations across personas and models, while Digraph publishes prompts and brands. A fair evaluation must compare the same questions, markets, models, cadence, full answers, and evidence fields.
The products package measurement differently
Digraph’s public pricing uses tracked prompts and brands: Standard lists 30 prompts and one brand, while Pro lists 300 prompts and three brands across supported model APIs. Gumshoe’s FAQ uses conversations, personas, prompts, and models: it describes up to 480 conversations per monthly Visibility Audit from eight personas, ten prompts, and six models. These are not interchangeable units. Build a workload model using the exact prompt set, persona contexts, model calls, markets, and cadence your team needs.
Resolve the model-coverage discrepancy before choosing
Gumshoe’s FAQ describes six models for the 480-conversation calculation, while its agency reporting page says reports track 11 AI models. Digraph’s pricing page lists supported AI models on Standard and Pro. Ask both vendors for the exact engines included in the tier you would buy, the number of model runs per prompt, any persona or geography variation, and the stored evidence behind each result. A model count without the underlying answer and schedule is not a comparable coverage metric.
Compare agency economics and client delivery
Gumshoe’s agency page says pricing is per client account, with Starter at $99/month and Pro at $299/month, and describes API/export workflows plus agency branding for Preferred Partners. It also says a fully white-label client portal on an agency domain is not available. Digraph lists three brands on Pro and unlimited brands on Enterprise, with reports and exports on public plans and API access on Enterprise. Test onboarding, client access, branded reports, scheduled delivery, exports, and the analyst time required to explain each finding.
Choose the audit workflow your team will actually use
Gumshoe bundles visibility, sentiment, citation, content, and technical audits into a recurring persona-led program. Digraph emphasizes prompt-level answers, source evidence, competitors, and routing the observed gap into audit, analysis, Signal, and agent workflows. Give both products the same missed-recommendation or citation-gap example and record how quickly a reviewer can identify the source, choose an action, and measure the next run. Public feature descriptions are vendor claims, not independent proof of ranking or revenue gains.
Run a controlled side-by-side pilot
Use the same brand, competitor roster, markets, language, buyer questions, collection window, and export requirements. Record full answers, model and persona context, brand position, competitor mentions, sentiment labels, cited URLs, source domains, refresh cadence, and any quota consumed. Compare one recurring report and one follow-up investigation in each product before deciding which operating model fits your program.
Need the work done, not another tool?
A tracking tool tells you where you stand in AI answers; it does not write the content, fix the site or earn the mentions that change them. Digraph is an AI marketing agency: we measure on our own platform and do that work for you, starting with a one-off audit.
See our AEO agency servicesHow to evaluate both
This documentation-based comparison was reviewed September 20, 2026; it is not a hands-on benchmark. Gumshoe’s public pages describe Starter at $99/month and Pro at $299/month, persona-driven visibility audits, weekly or daily snapshot monitoring, citation and sentiment audits, content and technical audit workflows, and agency pricing per client account. Gumshoe’s FAQ says both paid plans run up to 480 conversations per monthly Visibility Audit across 8 personas, 10 prompts, and 6 models, while an agency reporting page describes 11 AI models; that model-count difference should be resolved with the vendor before purchase. Digraph lists Standard at $99/month for 30 prompts and 1 brand and Pro at $249/month for 300 prompts and 3 brands, with supported model APIs. Normalize prompts, personas, model runs, cadence, answer evidence, source fields, and agency delivery requirements before comparing value.
Sources reviewed
Gumshoe’s capabilities are summarized from the official sources below. This is a documentation-based comparison published by Digraph, not a hands-on benchmark.
Common questions
How does Digraph compare with Gumshoe?
Gumshoe and Digraph both help teams understand how AI systems represent a brand, competitors, and cited sources. Gumshoe packages persona-driven visibility, citation, sentiment, content, and technical audits, with agency pricing per client account. Digraph centers a defined prompt portfolio, answer evidence, citations, competitors, and follow-up analysis. Their published units differ: Gumshoe describes conversations across personas and models, while Digraph publishes prompts and brands. A fair evaluation must compare the same questions, markets, models, cadence, full answers, and evidence fields.
How does Gumshoe pricing compare with Digraph?
Gumshoe’s lowest published plan is $99/mo (Starter, per client account) with monthly audit, weekly snapshots and persona-based audits. Digraph starts with a 14-day free trial; Standard is then $99/mo billed monthly for 30 prompts, 1 brand across supported model APIs, and Pro is $249/mo for 300 prompts, 3 brands. Billing basis, collection surfaces, and plan units differ, so confirm current terms with both vendors.
Is Digraph a good Gumshoe AI alternative?
Digraph is a fit for agencies and marketing teams choosing between persona-led recurring audits with per-client packaging and a prompt-centered evidence workflow for monitoring, investigation, and action. Run the same buyer prompts in both products and compare the full answers, citations, and next actions before deciding.
Can Digraph complement an existing Gumshoe workflow?
Yes. Many teams use more than one research or measurement system. Digraph adds an evidence-led view of AI answers, prompts, citations, competitors, and follow-up work alongside the tools SEO, brand, and content teams already use.
How should I run a fair AI visibility evaluation?
Use the same prompt portfolio, competitors, markets, AI systems, and reporting period in each tool. Review the underlying answers and sources, not only aggregate scores, before choosing a workflow.