Normalize the billing units first
Digraph lists prompts, brands, and AI systems directly: 30 prompts/one brand on Standard and 300 prompts/three brands on Pro. Praised lists credits and products: Pro has 20,000 credits and up to 25 products, Scale has 80,000 credits and up to 100 products, and Agency pools 80,000 credits across up to 250 products. Neither a credit nor a product is automatically equivalent to a prompt or a brand. Model the number of prompts, engine runs, passes, products, markets, and cadence your program needs.
Confidence intervals are useful only with transparent samples
Praised positions confidence intervals as a way to distinguish movement from noise and labels figures as live, modeled, or estimated. That is a meaningful evaluation dimension, not proof of superior accuracy by itself. Ask how samples are selected, how repeated runs and engines are combined, which denominator produces each rate, and whether the full answers and citations can be exported. Compare the same questions and measurement window in both products.
Compare agency economics and client-facing delivery
Praised’s Agency plan publishes $599/month for pooled credits, 250 products, a portfolio view, and white-label reports. Digraph Pro publishes three brands at $249/month and Enterprise lists unlimited brands. These models serve different agency constraints. Test client workspace setup, access controls, branded report output, archive retention, scheduled runs, credit or prompt forecasting, and the work required to explain a missed recommendation.
Inspect the action workflow, not only the dashboard
Praised describes agents, scheduled flows, a GEO content lint workflow, accuracy monitoring, a fix queue, and verified closure. Digraph’s public materials emphasize audits, analysis, Signal, and agent workflows connected to prompt, answer, citation, and competitor evidence. Give both tools the same citation gap and ask for the exact evidence, proposed fix, approval point, and re-check record. Public capability pages are vendor claims, not independent proof of ranking or revenue gains.
Run a controlled side-by-side pilot
Use the same brand, competitors, markets, language, buyer questions, active engines, cadence, and export requirements. Record every full answer, model, prompt, product or brand mapping, mention/citation/recommendation classification, confidence interval or score, cited URL, source domain, and resource consumed. Compare one recurring report and one verified follow-up action before choosing the operating model.
